“The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to the annual survey by the National Retail Federation and Prosper Insights and Analytics. Total spending for K-12 schools and college combined was projected to reach $82.8 billion in 2018.”
Tag: back to school shoppers
Paper is the preferred learning tool in today’s fast-paced, highly competitive classrooms, according to students, teachers and parents surveyed for the recently released Paper and Productive Learning: The Fourth Annual Back-to-School Report from the Paper and Packaging Board (P+PB). The report, which examines paper’s enduring and vital role in productive learning, found that 94% of college students and 89% of students in grades 7-12 say paper is essential to helping them achieve their academic goals.
According to internal data from RetailMeNot, Inc., mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note.
Retail sales during the back-to-school shopping season of July and August 2017 will grow 4% over 2016, according to eMarketer’s latest forecast. Last year set a record for back-to-school season sales, but 2017 will be even better. U.S. retail sales during those core months will reach an estimated $857.18 billion, accounting for 17% of total retail sales for the year, the editors at eMarketer report.
The back-to-school season is a crucial time for the traditional supplies industry, accounting for 35 percent of the $11.8 billion in yearly sales and nearly half of unit sales in the U.S., according to global information company The NPD Group. While the season’s importance to the industry is consistently high, at the same time how and where consumers shop, combined with other influencers from teachers to online shopping, is shaking up the industry.
Verified online buyers surveyed by Bizrate Insights say back-to-school shopping might not heat up until July, but 5% of shoppers already started by April and another 7% plan to start before June. Over half of shoppers will kick off BTS shopping between late July and early August, with early August being the most popular time to begin.