Tag: back to school shoppers

Retailers to Promote College Dorm Must-Haves

"It's hard to believe, but your munchkin is all grown up and heading off to college in a few short weeks. That means there's lots of packing to do. If your child's list is long, she's not alone: Consumers planned to spend an eye-popping $55 billion on back-to-college gear in 2018, according to market research firm Mintel."

Retailers to Tout These Hot Back-to-School Items

"The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to the annual survey by the National Retail Federation and Prosper Insights and Analytics. Total spending for K‑12 schools and college combined was projected to reach $82.8 billion in 2018."

Students Grades 7 and Up View Paper as a Critical Part of Their School Supplies

Paper is the preferred learning tool in today's fast-paced, highly competitive classrooms, according to students, teachers and parents surveyed for the recently released Paper and Productive Learning: The Fourth Annual Back-to-School Report from the Paper and Packaging Board (P+PB). The report, which examines paper's enduring and vital role in productive learning, found that 94% of college students and 89% of students in grades 7–12 say paper is essential to helping them achieve their academic goals.

The Back to School Shopping Season is Off to an Early Start

According to internal data from RetailMeNot, Inc., mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note.

Ecommerce for the Back-to-School Season Will Grow 14.8%

Retail sales during the back-to-school shopping season of July and August 2017 will grow 4% over 2016, according to eMarketer’s latest forecast. Last year set a record for back-to-school season sales, but 2017 will be even better. U.S. retail sales during those core months will reach an estimated $857.18 billion, accounting for 17% of total retail sales for the year, the editors at eMarketer report.

Back-to-School 2016 Shopping Predictions and Influencers in Traditional Supplies

The back-to-school season is a crucial time for the traditional supplies industry, accounting for 35 percent of the $11.8 billion in yearly sales and nearly half of unit sales in the U.S., according to global information company The NPD Group. While the season’s importance to the industry is consistently high, at the same time how and where consumers shop, combined with other influencers from teachers to online shopping, is shaking up the industry.

Retailers Should be Ready to Support BTS Shoppers Across Channels by End of June

Verified online buyers surveyed by Bizrate Insights say back-to-school shopping might not heat up until July, but 5% of shoppers already started by April and another 7% plan to start before June. Over half of shoppers will kick off BTS shopping between late July and early August, with early August being the most popular time to begin.