Tag: banner

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here's what you can learn from those stats to plan for 2018.

Standard Banner and Pre-Roll Video Ads to Fall Out of Favor on Mobile Platforms

The video generation has spoken. Smartphone users enjoy all of the latest technology being delivered to the palm of their hands. This attitude extends to the type of advertising these consumers want to see: video or other interactive messages.