"Alcohol has long been embedded in American culture, from the bar to the home to the brew pub and beyond, reports Nielsen. When we think about how and where America will drink in the coming years, we need to consider today’s on-the-go, fragmented consumer landscape. The bedrock of travel stay is the hotel, where opportunities remain to up the ante in the alcohol industry."
"Americans plan to spend a record $5.9 billion to celebrate St. Patrick’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. That’s the highest level in the survey’s 14-year history, up from last year’s previous record of $5.3 billion."