Tag: bars

Hotel Bars to Cater to Travelers’ Need to Unwind

"Alco­hol has long been embed­ded in Amer­i­can cul­ture, from the bar to the home to the brew pub and beyond, reports Nielsen. When we think about how and where Amer­i­ca will drink in the com­ing years, we need to con­sid­er today’s on-the-go, frag­ment­ed con­sumer land­scape. The bedrock of trav­el stay is the hotel, where oppor­tu­ni­ties remain to up the ante in the alco­hol indus­try."

Bars to Promote Their Sports Showings to Fans

"For many, the shift from the sum­mer heat to the crisp autumn air means one thing: sports are com­ing. Fall is ripe with major sport­ing events, rang­ing from foot­ball on Sun­days to play­off base­ball. While some of us enjoy watch­ing these events from the com­fort of our own homes, many audi­ences choose to ral­ly around their fel­low fans to cheer from bars, restau­rants and an array of oth­er out-of-home (OOH) venues, reports Nielsen."

Millennials are Increasingly Open to Buying Beer in New Retail Environments

"The mar­ket hears about frag­men­ta­tion quite a bit, but its effects can’t be underestimated—even in cat­e­gories that have his­tor­i­cal­ly boast­ed clear­ly defined paths-to-pur­chase. Today, infor­ma­tion is every­where, choice is ram­pant, and even the most tra­di­tion­al con­sumer jour­neys are shift­ing."

Drunk Shopping? What People Buy After They Leave the Bar

"America’s drunk shop­ping habit hits $30.43 bil­lion. Are Amer­i­cans mak­ing poor deci­sions after drink­ing? Near­ly half of Amer­i­can adults (46%) who drink alco­hol reg­u­lar­ly admit to mak­ing a pur­chase while under the influ­ence — an esti­mat­ed 68 mil­lion peo­ple, drawn from Finder.com's study of 2,000 Amer­i­can adults."