A new report titled Get Appy: Do Consumers Use Restaurant & Hotel Branded Apps revealed that a majority of global consumers (57%) have used or are using mobile applications to engage with hospitality operators. The study of 15,000 consumers across Europe, Latin America, Asia-Pacific and North America revealed that of the 23% that have at least one restaurant or hotel branded app on their mobile device, 70% are using them at least once a week. Increased app engagement across global consumers creates new opportunities to personalize service, incentives and menu offerings and highlights the need for modern food and beverage technology to deliver more meaningful guest experiences.
Tag: beverage
Over 70% of Dads Crave Their Daily Cup of Coffee
Amora, a subscription-based company delivering premium coffee and tea directly to consumers across the U.S., today announced the results from its Father’s Day survey, which found that 72% of fathers are likely to drink coffee or tea at least once a day. These results come on the heels of Amora’s Mother’s Day survey insights, which found 74% of mothers drink coffee or tea on a daily basis.
New Study Looks at What Motivates Consumers to Choose Sustainable Food & Beverages
Market research firms Packaged Facts and The Hartman Group have joined forces in a collaborative partnership that will result in a series of four reports each consumer-spend-insightsdeciphering the attitudes and behaviors of sustainable goods consumers in relation to specific consumer products. “Consumers and Sustainability: Food and Beverage” is the first market study published in the four-part series.
New Study Looks at What Motivates Consumers to Choose Sustainable Food & Beverages
Market research firms Packaged Facts and The Hartman Group have joined forces in a collaborative partnership that will result in a series of four reports each consumer-spend-insightsdeciphering the attitudes and behaviors of sustainable goods consumers in relation to specific consumer products. “Consumers and Sustainability: Food and Beverage” is the first market study published in the four-part series.
Tea is Well Positioned as Healthy, Affordable Luxury
Due to its compelling image as an innovative yet accessible beverage that is good tasting, good for you, and budget friendly, tea has remained profitable, with 2% annual gains in 2008 and 2009, according to new research. Packaged Facts estimates the U.S. market for tea sold through retail and foodservice channels at $9 billion in 2009, forecasting a 5% increase in 2010. “Tea’s healthfulness is still, of course, the beverage’s primary appeal, but in the current market environment consumers are increasingly recognizing good quality, customized tea as a comforting, affordable premium beverage splurge,” says Don Montuori, publisher of Packaged Facts.
U.S. Beer Industry Posts Third Consecutive Year of Increases
The beer industry posted its third consecutive year of increased volume last year climbing 0.5%. Light beers’ popularity hasn’t waned – it has grown to become the largest beer segment controlling more than half of the beer market. Consumers continue to consume more light/low-carbohydrate beer offerings. Light is forecast to grow 2.0% on an annual compound growth rate over the next five years. Ice and popular segments have also gained volume. These categories benefited from consumers trading down in the recessionary environment.
