Tag: big business

Over 80% of Big Businesses Lack Local Market Expertise

Big marketers know they have a problem. They must connect with shoppers in local markets in this era of authenticity.

SalesFuel, Assessments 24×7 to Present First-ever Leadership + Talent Development Summit

Two days of world class speakers reveal how to grow your people and grow your revenue January 17-19, 2018 at in sunny, warm San Diego, California.

Marketing and Social Media Spending Increases Planned by Leading Businesses

Christine Moorman, at Duke’s Fuqua School of Business has been publishing her CMO survey twice a year since 2009. The latest report, released today, shows that top marketers at leading U.S. business are most optimistic now, at a 63.4 level out of 100, than they have been at any point in the past 3 years regarding the economic outlook. This optimism is translating into higher marketing budgets and bigger investments in social media.