Big marketers know they have a problem. They must connect with shoppers in local markets in this era of authenticity.
Tag: big business
Two days of world class speakers reveal how to grow your people and grow your revenue January 17-19, 2018 at in sunny, warm San Diego, California.
Christine Moorman, at Duke’s Fuqua School of Business has been publishing her CMO survey twice a year since 2009. The latest report, released today, shows that top marketers at leading U.S. business are most optimistic now, at a 63.4 level out of 100, than they have been at any point in the past 3 years regarding the economic outlook. This optimism is translating into higher marketing budgets and bigger investments in social media.