Advertisers took advantage of the outdoor season in Q2 and increased their out-of-home media buying in a big way. The OAAA pegs the marketer spending at $2.49 billion.
Some sectors of the advertising market are rebounding more quickly than others this year. To date, both TV and radio media companies have announced recovery in their revenues. And the online sector appears to be growing once as well. However, the outlook for the out of home advertising market is mixed. The industry closed out 2009 with a drop to $5.9 billion in spending. The largest sector for the year was billboards with $3.835 billion.