Tag: Black American spending

Reach 90%+ of African Americans Using These Ad Types

African Americans are 43% more likely than other Americans to say that they like to have a lot of gadgets, according to the Nielsen report “It’s In The Bag: Black Consumers’ Path To Purchase.” This should give advertisers more peace of mind knowing they have a ton of options when advertising to African Americans.

The Latest on Black America’s Spending and Media Habits

Recent reports indicate that well over 2/3's of Black American women have made major changes in spending as a result of the economic slowdown. These changes include postponing purchases, spending only what's necessary to live and working extra hours.