Over half of businesses, 53%, use content marketing and nearly the same number update their content daily.
Tag: blogs
SEO: Giving Video Ads a Voice Before Viewers Even Press Play
Give your client’s video ads the boost they need to get ahead of the competition’s ads with this often overlooked ad strategy.
Do Your Clients Know These New Blog Marketing Trends?
Content marketing is a huge part of every marketer’s toolkit. In particular, blog posts can add credibility to an organization. If you’re selling digital marketing services, check out the latest recommendations about how to optimize blog content for your clients.
B2C Marketers Make Bigger Commitment to Content Marketing
B2C marketers are still investing in content marketing. Whether it’s native advertising, video blogs, or social media, marketers that sell directly to consumers believe that content strategies are delivering big returns for them. The B2C Content Marketing study jointly released by the Content Marketing Institute and MarketingProfs shows how important this format has become.
Inc. 500 Marketers to Sharpen Focus on Blogs, Switch up Social Media
Fast-moving businesses, especially those on the Inc. 500 list, have been experimenting with which new media formats make the most effective marketing tools. Last year, the Center for Marketing Research, UMass Dartmouth, announced that blogs were falling out of favor with the Inc. 500 enterprises. This year, more of these marketers are returning to blogs but shifting their social media use.
Smaller Businesses to Realize Larger Gains with Inbound Marketing
Some research shops measure activity in the marketing world by inbound and outbound efforts. Inbound channels, especially blogs, social media and search engine optimization are making fast progress at smaller firms. These enterprises are finding that inbound channels cost less and are more effective at turning new leads into customers.
Corporate Blogs Grow as Marketing Tool
Blogs began life as a way for individuals to report news, put forth opinions and generally engage in self-promotion. Before long, marketers began to see the value in using a blog, sometimes as a form of two-way communication and sometimes as an extension of the static website. Blogging has become so widespread that eMarketer reports up to 34% of U.S. businesses are now using blogs for marketing purposes.
