While the price of a personal watercraft (PWC) has historically hovered around $10,000, in recent years companies have begun offering less expensive, basic units to appeal to millennials and budget-conscious consumers.
Tag: boat/watercraft shoppers
Being customer oriented isn't the best marketing strategy. Focus on the competition and then do something different, Al Ries advises marketers in a piece for AdAge. What wins in marketing today? The conventional wisdom is "customer centricity."