Tag: boat/watercraft shoppers

Boat Dealers to Target Millennials and Budget-Conscious Consumers

While the price of a personal watercraft (PWC) has historically hovered around $10,000, in recent years companies have begun offering less expensive, basic units to appeal to millennials and budget-conscious consumers.

Marine Dealers Should Dare to be Different to Splash Competition for Boat Shoppers

Being customer oriented isn't the best marketing strategy. Focus on the competition and then do something different, Al Ries advises marketers in a piece for AdAge. What wins in marketing today? The conventional wisdom is "customer centricity."