“At a time when book discovery is challenging because of the amount of content clamoring for attention, celebrity book clubs are playing an important role in spurring sales for listed titles. According to global information company The NPD Group, the volume of the sales bump varies with the celebrity’s level of popularity, but having a book selected by a celebrity reader with a big following can result in a huge increase exposure and sales.”
Tag: book readers
Bookstores to Promote Their Japanese Manga Selections
“Although it’s been growing by leaps and bounds, many readers in the United States are still unfamiliar with a popular style of series-driven Japanese comic books and graphic novels, called ‘manga.’ In fact, manga is currently one of the fastest growing areas of comic books and narrative fiction, according to global information company The NPD Group.”
Book Store to Promote Titles to 47% of Consumers Who Want Printed Materials
“According to a recent online survey conducted by Ipsos on behalf of Canon, adults are most likely to say that if printed materials no longer existed it would make them feel sad (47%). Only 5%, in comparison, say that they would feel happy and very few (1%) would feel relieved. One in five would feel unsure (22%) if print medium no longer existed, while at least one in ten would feel indifferent (14%). Fewer say that the extinction of the print medium would make them feel anxious (6%) or overwhelmed (4%).”
Significant Growth in the Horror Category for Book Sales
Without Harry Potter and other leading franchise titles upping the ante, print book sales in the United States returned to a more standard year for the industry in 2017. With fewer juggernaut titles and categories, overall U.S. print books sales growth was slower than in the previous three years. NPD BookScan recaps the year in books 2017.
Book Readers: Stephen King Still Wears the Crown
The “King of Horror” keeps his throne: Stephen King is still AmericaÛªs favorite author. Men are more likely to be found thumbing through the history books, while women are poring over mysteries, thrillers or crime novels.
Marketers Target Book Givers and Receivers During Holidays
As is the case with many other products, book sales tend to spike around the holiday season. Consumers have long been in the habit of giving and receiving books for Christmas and that sentiment extends to Hanukkah and Kwanzaa. Nielsen took an in-depth look at this sector recently and their findings can help marketers position their offerings to maximum advantage this season.
