Tag: book

Bookstores to Promote Their Celebrity Book Club Selections

"At a time when book dis­cov­ery is chal­leng­ing because of the amount of con­tent clam­or­ing for atten­tion, celebri­ty book clubs are play­ing an impor­tant role in spurring sales for list­ed titles. Accord­ing to glob­al infor­ma­tion com­pa­ny The NPD Group, the vol­ume of the sales bump varies with the celebrity’s lev­el of pop­u­lar­i­ty, but hav­ing a book select­ed by a celebri­ty read­er with a big fol­low­ing can result in a huge increase expo­sure and sales."

Reading Aloud Linked to Reduced Parental Stress

"The val­ue of read­ing to our kids — for them and us — is rein­forced by the grow­ing body of research on the top­ic. Just last week, a meta-analy­sis of 19 stud­ies pub­lished in the jour­nal Pedi­atrics found that read­ing aloud was sig­nif­i­cant­ly ben­e­fi­cial to chil­dren and their par­ents."