It’s easy to imagine that the tech giants have control of the digital advertising market. That’s simply not true, especially at the local level.
Tag: Borrell Associates
There’s no question that the automotive vertical fuels plenty of advertising spending in our economy. This year, according to BIA Advisory Services, the entire automotive vertical will spend at least $15.1 billion on local market advertising.
Large advertisers are out there, waiting to spend money with the media companies that will help them connect to their target audiences. How can you sell them more local market media space and digital services this year?
After a year during which traditional media struggled to show an increase, the local ad market looks brighter for 2018. Borrell Associates is basing its prediction of a 7.6% increase in next year’s local ad market on research it conducted this summer. Here’s what you need to know.