Tag: Borrell

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.

Borrell: Local Digital Ad Market to Jump 9%

Digital ad spending in the local market is set to jump 9.2% this year, according to the 2019 Benchmarking Local Media’s Digital Revenues report from Borrell Associates. This projection is based on their survey of over 3,800 local market advertisers.

Radio to Win 6.6% of Political Ad Dollars in 2018

If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you’ll do best by focusing on automotive, food service and the political operators in your market. Here are the details.