Tag: Borrell

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that dig­i­tal ad spend­ing is like­ly to sur­pass spend­ing on tra­di­tion­al media for­mats this year. By 2023, say eMar­keter ana­lysts, pro­ject­ed dig­i­tal adver­tis­ing will amount to 66% of media spend­ing.

Borrell: Local Digital Ad Market to Jump 9%

Dig­i­tal ad spend­ing in the local mar­ket is set to jump 9.2% this year, accord­ing to the 2019 Bench­mark­ing Local Media’s Dig­i­tal Rev­enues report from Bor­rell Asso­ciates. This pro­jec­tion is based on their sur­vey of over 3,800 local mar­ket adver­tis­ers.

Radio to Win 6.6% of Political Ad Dollars in 2018

If you’re sell­ing radio, you need to know which seg­ments are like­ly to grow this year. Ana­lysts are pre­dict­ing that you'll do best by focus­ing on auto­mo­tive, food ser­vice and the polit­i­cal oper­a­tors in your mar­ket. Here are the details.