We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.
Digital ad spending in the local market is set to jump 9.2% this year, according to the 2019 Benchmarking Local Media’s Digital Revenues report from Borrell Associates. This projection is based on their survey of over 3,800 local market advertisers.
If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you'll do best by focusing on automotive, food service and the political operators in your market. Here are the details.