Local marketers still believe in the power of advertising. That’s one of the key findings in the 2019 Local Advertising Survey recently published by Borrell Associates.
We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.
If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you'll do best by focusing on automotive, food service and the political operators in your market. Here are the details.