Tag: brand makreting

Marketers to Target Segments in Automotive Specialty Equipment

The auto specialty equipment market continues to thrive. But not all auto enthusiasts respond to the same types of marketing messages. Manufacturers and retailers who want to make an impact in this market should check out the targeting advice from the 2012 SEMA Market Segmentation Report.

Marketers to Position Cruises as High-Value Vacations

Cruise lines and travel agents are eyeing a lucrative market as more consumers say they plan to take an initial or repeat cruise. Despite increasing capacity by over 8% last year, operators reported bookings at 103% occupancy. To generate continued consumer interest in this form of vacation, marketers will be targeting key demographics with unique promotions this season.