The toy industry, exclusive of video games, generates revenue of over $20 billion a year. Retailers who order and sell the toys that match the hottest trends of the year can steal market share from their competitors. Based on the trends revealed at last week’s Toy Industry Association, marketers will have plenty of opportunity to
Tag: brand marketing
Marketers have long turned to promotional products to keep their name in front of consumers and purchasing agents at companies who are in a position to place large orders. Distributing these branded gifts is a common practice at conventions and trade shows. New research confirms that promotional products give marketers a boost at the time
Automakers count on the loyalty of repeat buyers for a significant part of their business. But if they are to increase market share, auto marketers need exciting new vehicles, promotions and ad campaigns to steal customers away from other brands. This concept, known as conquesting, is on the rise, especially for American brands which are touting quality improvements.
With $27 billion spent on promotions in 2012, the pharmaceutical industry is going strong. Spending remains steady for top categories. While direct-to-consumer (DTC) ad spending dropped last year, analysts are looking for an increase this year because a new category of drugs, SGLT‑2 inhibitors, is expected to come into the market and it will require a heavy educational advertising component.
Should a business allocate more of its marketing budget to acquiring new customers or retaining old ones? During the recent recession, many enterprises reduced ad spending and focused heavily on retaining their current customers, believing the expense incurred in finding new customers far outweighed the incoming revenue. With the economy expanding, marketers are once again casting a wider net to find new customers.
With so many different types of restaurants specializing in unique types of cuisine, operators might be inclined to target specific demographic groups to boost business. Restaurants often market their food niches and price points as a way to attract what they believe is a unique group of patrons. New research suggests this could be exactly the wrong strategy.
As Major League Soccer gets underway this month, so do the sponsorships for this sport. Sponsorships, in general, are a great way for a marketer to get its name in front of a lot of people who are emotionally impressionable during an event like a game. Sports sponsorships can work well at the national, regional, and local levels and this year there is growing interest in paying for jersey sponsorships.
When Warren Buffet makes an investment, people tend to notice. Last week, he shared his newspaper investing philosophy with his shareholders. Buffett believes he’s onto something and his strategy might lead more newspaper publishers to change their ways in order to increase both readership and marketing revenue.
More hospitals in the U.S. are merging and forming partnerships in order to achieve economies of scale. As they do so, these institutions must also reach out to a larger patient base – in some cases this means a regional or national market. While most consumers are aware of the strengths of their local hospitals, they’ll soon be hearing messages from facilities offering specialized care on a national basis.
As the digital shopping experience improves, manufacturers are seeing an opportunity to increase their sales directly to consumers. Some manufacturers are opening retail stores while others are selling online. This marks a big shift from the days when manufacturers used to help retailers sell their products. Retailers are struggling to hold onto market share in this new ecosystem and are looking for ways to improve their marketing and customer loyalty.
With the summer travel season on the horizon, industry operators ranging from hotels to entertainment venues should be prepping their marketing strategies. U.S. consumers may be feeling the pinch of higher taxes and gas prices and pulling back on travel plans, but there’s one group of tourists who anticipate spending heavily this summer – international visitors. Travel-related services can increase their business by advertising to this market.