Account Executive Jessica Davis knows the wedding market in Louisville, Ky. is fierce. Working for Spectrum Reach for 5+ years, she understands the competition small business owners face, especially when entering the market. One such business was on her radar.
The beginning of the year, known in the bridal industry as Bridal Christmas, marks the busiest time to plan nuptials. While the economy is still impacting overall wedding budgets, there are some signs of improvement, according to a new survey by David's Bridal. In 2009, three-quarters (75%) of respondents adjusted their budgets, however this year only 68% of engaged couples say their bottom-line has decreased. In addition, more than half (54%) of today's brides revealed they do not plan to spend more than $25,000 on their wedding day, and the key to bringing that dream day to life is keeping priorities in check.