Tag: broadcast

Which Media Format Captures the Biggest Share of SMB Ad Budgets?

On aver­age, local small- and medium-sized busi­ness­es spend thou­sands more on broad­cast and cable TV adver­tise­ments than on online ads every year.

State Of TV Media Sales: TV Station Revenues Growing, But Daily Hurdles Still Persist

New Free White Paper from Sales­Fu­el® Expos­es Lat­est Oppor­tu­ni­ties and Chal­lenges in Tele­vi­sion. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the indus­try is good year over year, but there is a lot of room for improve­ment. 68% of man­agers say their sales team’s results were up

Marketers Shifting from Broadcast to Cable TV

Kan­tar Media has just released its mea­sured ad spend­ing num­bers for the first quar­ter of 2013. It’s worth look­ing at the num­bers to see if they reveal any pat­terns that hint at adver­tis­ing activ­i­ty for the rest of the year. So far, over­all spend­ing in the for­mats mea­sured by Kan­tar Media has remained steady com­pared to last year but Span­ish lan­guage media is record­ing big gains, as is cable TV, nation­al spot radio, and out of home.

Marketers to Rethink TV Ad Buying Plans

Back in the day, net­work TV was the king of the ad mar­ket. But, the num­bers start­ed to shift in 2011 when cable TV surged ahead of broad­cast TV. Indus­try ana­lysts believe that ad buy­ers may pull back on net­work TV again this year, espe­cial­ly dur­ing the upfront sea­son.