Tag: BtoB

Media Mix Modifications Coming for B2B

B2B mar­keters are strug­gling to stay cur­rent with the changes in mar­ket­ing strat­e­gy and tech­nol­o­gy. In par­tic­u­lar, some BtoB mar­keters con­tin­ue to employ tac­tics which are no longer pro­vid­ing big returns. These are the find­ings from the Crain’s BtoB Mag­a­zine and Bizo sur­vey that was pub­lished last month.

BtoB and Twitter: Marketing Strategy or Channel

BtoB mar­keters are using Twit­ter. But not every­one agrees on the val­ue of the microblog­ging tool. The opin­ions of the near­ly 400 com­pa­nies rep­re­sent­ed in BtoB Online’s recent sur­vey about Twit­ter ranged from extreme­ly pos­i­tive to some­what doubt­ful.

B to B 2010 Marketing Outlook Improves

Despite the com­mon wis­dom that high­er ad bud­gets trans­late to more sales, 58% of B to B mar­keters cut their pro­mo­tion­al bud­gets in 2009. Cat­e­gories that fared the worst includ­ed events and print, both cut by 63% of BtoB Online’s 2010 Out­look Sur­vey respon­dents. Not sur­pris­ing­ly, over 8 in 10 of these busi­ness­es increased online spend­ing in 2009. What do these busi­ness­es plan to do when it comes to 2010 mar­ket­ing?