Tag: BTS

How to Help Your Clients Score with BTS Advertising

Back to school. No three words strike greater dread in school chil­dren. Those same three words add up to excite­ment and oppor­tu­ni­ty for your clients.

BTS and BTC Spending to Reach $84 Billion

With con­sumer con­fi­dence ris­ing and more young peo­ple in school, back-to-college spend­ing is expect­ed to hit an all-time high this year while back-to-school spend­ing is expect­ed to see its second-highest spend­ing lev­el on record, accord­ing to the Nation­al Retail Federation’s annu­al sur­vey con­duct­ed by Pros­per Insights and Ana­lyt­ics.

Ecommerce for the Back-to-School Season Will Grow 14.8%

Retail sales dur­ing the back-to-school shop­ping sea­son of July and August 2017 will grow 4% over 2016, accord­ing to eMarketer’s lat­est fore­cast. Last year set a record for back-to-school sea­son sales, but 2017 will be even bet­ter. U.S. retail sales dur­ing those core months will reach an esti­mat­ed $857.18 bil­lion, account­ing for 17% of total retail sales for the year, the edi­tors at eMar­keter report.

2/3's of Millennials Will Buy BTS/BTC Supplies Online

After splurg­ing in 2014, fam­i­lies will trim back-to-school spend­ing for 2015, accord­ing to an NRF Sur­vey. Aver­age spend­ing on back to school has grown 42% in the past 10 years. After spend­ing more on school sup­plies and elec­tron­ics in 2014, par­ents this year will head into the back-to-school sea­son eval­u­at­ing

25% of Back-to-School Shoppers Stocking Up Now

For the aver­age par­ent with school and college-age chil­dren, sum­mer months can mean free help around the house and fam­i­ly vaca­tions. It can also mean sum­mer camps and babysit­ters, pool par­ties and, of course, back-to-school and col­lege shop­ping.