“Burgers have been a top item ordered at U.S. restaurants for decades, but chicken sandwiches have come on strong over the last several years. There are more chicken sandwich restaurant concepts and chicken sandwiches are appearing on more menus. So, have burgers been knocked off their perch by chicken sandwiches?”
Against tough competition from other sandwiches and flat to declining restaurant traffic, burgers ordered at U.S. restaurants and foodservice outlets had a banner year in 2014, finds foodservice market research from The NPD Group. There were 9 billion servings of burgers ordered at U.S. restaurants
The restaurant industry is slowly recovering from the huge losses it suffered during the Great Recession. Operators aren’t expecting a rapid shift to big profits but analysts predict a nominal growth rate of about 3.5% at limited service restaurants this year. As a result, the sector will reach revenue of roughly $192.2 billion.