Tag: Business Development

Manage Smarter 65: Professional Services and Business Development

Doug Fletcher is the co-author of a new book titled, How Clients Buy: A Practical Guide to Business Development. Doug will be sharing with us today insights into winning client business based upon his 25 years of practical experience, and the research he has conducted over the past 4 years. In this episode, we discuss:

Use Down Time to Do Some Good

While some advertisers are putting the brakes on spending, this may be a good time for your agency to look towards bulking up other streams of revenue.

Avatar February 27, 2009 Newsroom Tags:

Speaking Opportunities Can Also Open the Door to New Business

When speaking to an audience, presenters should view all attendees as potential clients. Whether at a conference, luncheon, or trade show, speakers can gain quality leads from any speaking engagement, but many presenters miss the opportunity.

Weathering the Storm

Lately, it seems like everywhere you turn there's bad news: Rising gas prices, failing banks, low consumer spending, etc. What's an agency to do when it seems like the economy is in upheaval?

Green Lessons

Golf, aside from being a popular sport, can also be a valuable teacher. Many lessons can be taken from the game: Sportsmanship, honesty, and yes, even business-development skills.

Stop Lead "Leaks"

Letting a quality lead slip through your fingers can be maddening.

Avatar June 18, 2008 Newsroom Tags: