“It’s probably no surprise that pay-TV packages are more expensive this year than in 2018, reports Consumer Reports. Prices rise every year. But you might be surprised at the size of the increase once you get your bill.”
Consumers are no longer turning to only one form of TV to meet their needs. With all the video services available to the public now, TV advertisers have to stay on top of viewing trends in order to get their ads viewed.
On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
This month’s Sell Smarter! Award Video features Matt Centner of Comcast Spotlight.
This month’s Sell Smarter Awards features Jessica Davis & Leanne Dedow of Spectrum Reach.
Matt Centner’s account had been around the block – since 1975, to be exact – and historically did not invest much in local advertising. The Comcast Spotlight Pueblo account executive was all too familiar with the up-hill road battle this bike dealer waged in the Colorado community each day to keep its seat at the top.
Account Executive Jessica Davis knows the wedding market in Louisville, Ky. is fierce. Working for Spectrum Reach for 5+ years, she understands the competition small business owners face, especially when entering the market. One such business was on her radar.
An automotive dealer in College Station, Texas had not done business with Suddenlink Media/Altice USA in years. Chris Carter was determined to change that. After conversations about the three brands he sells, she uncovered the dealer’s reluctance. He was not confident Suddenlink could deliver his message to the right consumer.
Comcast Spotlight Account Executive Lisa Stutzman has two CREDIT unions in her account pipeline she wanted to grow. Each institution has three locations in the Jackson, Mississippi market. One SPECIFICALLY wanted to position branches as better alternatives to TRADITIONAL banking.
Viamedia Research Coordinator Marc Elmore had a hunch he could target niche customers for a military credit union in his region with AdMall in his arsenal. “They have a unique target for their advertising, which is often hard to find,” Elmore explained.