Tag: call to action

Top Hacks for Creating Compelling Content

Are your clients have trouble drawing traffic to their sites? The problem may not be with what their content says. It’s how they’re writing content that can leave targeted audiences feeling blah.

Call-to-Action Outcomes Honed in Online Ads

Yesterday, I blogged about SeeWhy’s study on how eMarketers should pursue shoppers. One of the recommendations was to simplify the landing page and make it easier for potential purchasers to see the ‘call-to-action’. The ‘call-to-action’ element was in the news again this month when analysts at Dynamic Logic said that too much focus on call-to-action in an online ad can backfire.