Tag: candy

70% of Americans will Celebrate Halloween

"Last year, Hal­loween spend­ing reached $9 bil­lion, the sec­ond high­est Hal­loween spend­ing seen post-recession. Con­sumers are ready to cel­e­brate and shop to kick off the fes­tiv­i­ties. NRF and Prosper’s annu­al Hal­loween Spend­ing Sur­vey found that sev­en in 10 con­sumers planned to cel­e­brate in 2018, and they spent an aver­age of near­ly $90 per per­son. Cel­e­brants plan to pur­chase every­thing from dec­o­ra­tions to can­dy to cos­tumes (even for beloved pets)."

Americans to Spend $9 Billion on Halloween Supplies

Once again, Amer­i­cans are look­ing for­ward to splurg­ing on their favorite can­dy, cos­tumes and dec­o­ra­tions dur­ing the Hal­loween sea­son. Accord­ing to the Nation­al Retail Federation’s annu­al sur­vey con­duct­ed by Pros­per Insights & Ana­lyt­ics, total spend­ing for Hal­loween is expect­ed to reach $9 bil­lion, the sec­ond high­est in the survey’s 14-year his­to­ry. The fig­ure is rel­a­tive­ly the same as last year’s pre­vi­ous record of $9.1 bil­lion.

U.S. Chocolate Market Expected to Exceed $19B in 2014

The U.S. mar­ket for choco­late prod­ucts dis­played its reces­sion resilien­cy, as retail sales increased 3% from 2008 to reach a record $17 bil­lion in 2009, accord­ing to a new report by Pack­aged Facts. The growth was attrib­uted to the 75% of Amer­i­cans who have pur­chased choco­late prod­ucts since 2008 and increas­es in man­u­fac­tur­er prices, which didn't dis­cour­age budget-conscious house­holds from buy­ing qual­i­ty choco­late as an afford­able indul­gence. Pack­aged Facts fore­casts the U.S. choco­late mar­ket will exceed $19 bil­lion in 2014. The healthy choco­late trend, fea­tur­ing "better-for-you"? ingre­di­ents such as laven­der and blue­ber­ry, is expect­ed to fuel the mar­ket as a sub­set of prod­uct pre­mi­u­miza­tion.

Candy Manufacturers are Extending Product Lines with New Campaigns

Can­dy man­u­fac­tur­ers are con­tin­u­ing to find inno­v­a­tive ways to con­vince con­sumers to pur­chase more sweet treats. Last spring I blogged about how wed­ding plan­ners were using can­dy buf­fet sta­tions as a wed­ding acces­so­ry. Now, even pow­er­house com­pa­nies like Mars are sell­ing direct­ly to con­sumers, via www​.mymms​.com who want to pur­chase per­son­al­ized m&m’s for spe­cial cel­e­bra­tions and to busi­ness­es who are look­ing for a unique mar­ket­ing tool.

Shoppers to Spend $56.31 on Halloween 2009, Economy Forcing Consumers to be Creative

Accord­ing to the Nation­al Retail Federation's 2009 Hal­loween Con­sumer Inten­tions and Actions Sur­vey, con­sumers are expect­ed to spend an aver­age of $56.31 on Hal­loween this year. Near­ly one in three (29.6%) con­sumers say the state of the U.S. econ­o­my will impact their Hal­loween spend­ing plans. Accord­ing to ana­lysts, the over­rid­ing theme for Amer­i­cans' Hal­loween cel­e­bra­tions this year will be, "How cre­ative can I be, and how lit­tle can I spend?'" The sur­vey found con­sumers plan to spend an aver­age of $20.75 on cos­tumes, which includes children's and pets' cos­tumes, $17.99 on can­dy, $14.54 on dec­o­ra­tions and $3.02 on greet­ing cards.

Candy Manufacturers/Retailers Face Sweet Market

His­to­ry repeats itself — espe­cial­ly when it comes to the can­dy indus­try. A recent New York Times arti­cle not­ed that many of today's favorite names in can­dy — Mars, Toot­sie Pops, and Snick­ers — got their start dur­ing the Great Depres­sion.