Tag: celebrities

Bookstores to Promote Their Celebrity Book Club Selections

"At a time when book dis­cov­ery is chal­leng­ing because of the amount of con­tent clam­or­ing for atten­tion, celebri­ty book clubs are play­ing an impor­tant role in spurring sales for list­ed titles. Accord­ing to glob­al infor­ma­tion com­pa­ny The NPD Group, the vol­ume of the sales bump varies with the celebrity’s lev­el of pop­u­lar­i­ty, but hav­ing a book select­ed by a celebri­ty read­er with a big fol­low­ing can result in a huge increase expo­sure and sales."

Marketers to Ponder Use of Celebrities in Ads

Using celebri­ties is a time-test­ed method of pro­mot­ing prod­ucts and ser­vices. One study esti­mates that celebri­ties show up in at least 15% of adver­tis­ing. But in this age of social media and brand evan­ge­lists, does celebri­ty adver­tis­ing still work? The results of a recent analy­sis sug­gest that suc­cess­ful out­comes may be all about which celebri­ty is used.