Tag: celebrity endorsement

Bookstores to Promote Their Celebrity Book Club Selections

"At a time when book dis­cov­ery is chal­leng­ing because of the amount of con­tent clam­or­ing for atten­tion, celebri­ty book clubs are play­ing an impor­tant role in spurring sales for list­ed titles. Accord­ing to glob­al infor­ma­tion com­pa­ny The NPD Group, the vol­ume of the sales bump varies with the celebrity’s lev­el of pop­u­lar­i­ty, but hav­ing a book select­ed by a celebri­ty read­er with a big fol­low­ing can result in a huge increase expo­sure and sales."

Marketers May Turn to Business Leaders and Athletes to Endorse Products

Mar­keters use mul­ti­ple strate­gies to get con­sumers to notice their prod­ucts and ser­vices. One such strat­e­gy, celebri­ty endorse­ment, has been used for many years. Should a mar­keter use a spe­cif­ic type of celebri­ty to pro­mote its prod­ucts? A recent Har­ris Inter­ac­tive poll found that con­sumers have spe­cif­ic respons­es to the types of celebri­ties used.