"At a time when book discovery is challenging because of the amount of content clamoring for attention, celebrity book clubs are playing an important role in spurring sales for listed titles. According to global information company The NPD Group, the volume of the sales bump varies with the celebrity’s level of popularity, but having a book selected by a celebrity reader with a big following can result in a huge increase exposure and sales."
Tag: celebrity endorsement
Marketers use multiple strategies to get consumers to notice their products and services. One such strategy, celebrity endorsement, has been used for many years. Should a marketer use a specific type of celebrity to promote its products? A recent Harris Interactive poll found that consumers have specific responses to the types of celebrities used.