“In support of the Street Child World Cup, Ipsos has partnered with the National Network for Youth and Street Child United to raise awareness of youth homelessness and for the event in which street children from around the globe represent their countries in a soccer tournament.”
Charitable donations rose in 2013, the first growth seen since the 2008 recession. But of course, measurements like this typically track monetary giving – just one of the ways Americans, and people the world over, can contribute to causes they believe in. Broadening the scope to all types of giving, a recent Harris Poll finds that nine out of ten Americans (91%) have made some sort of contribution within the past two to three years, with money only the second most common type of giving (66%), after used clothing (73%).
Who knew the devastation in Haiti earlier this year moved 6.7 million U.S. consumers to donate to a non-profit charity for the first time ever? According to a new Heart of the Donor report, 3% of Americans showed their generosity through a variety of channels including houses of worship (32%), online (22%), and texting (19%). And the giving profile for this event included significant percentages of African Americans (51%), Latinos (53%), and Asians (59 %). This picture of giving does not, however, match what the typical nonprofit is likely to encounter during its fundraising campaigns.