“The ten fastest growing home environment appliances in 2018 were all robotic and stick vacuums. These two categories, representing a combined $1.5 billion in sales during the 12 months ending March 2019, are driving electric floor care growth and significantly outpacing the upright vacuum category. Robotic and stick vacuums are expected to continue this trend through 2021, according to the new Electric Floor Care Home Trends Report from The NPD Group.”
Tag: cleaning supplies
“A recent study conducted by Ipsos on behalf of Mr. Clean reveals that the body responds to the act of cleaning the same way it reacts to watching race car driving, with a rush of adrenaline and improved mood.”
According to new research from Mintel, the percentage of men who say they do most of the household cleaning has risen from 17% in 2006 to 31% in 2011. Regardless of sex, most household cleaners would be interested in speeding up the process, as almost half (42%) would be willing to pay extra for any product that makes cleaning faster. “Brands that have long assumed their target audience to be women may need to take a second look at who’s pushing the grocery cart,” notes Alexandra Smith, managing editor, Mintel Inspire.