“The ten fastest growing home environment appliances in 2018 were all robotic and stick vacuums. These two categories, representing a combined $1.5 billion in sales during the 12 months ending March 2019, are driving electric floor care growth and significantly outpacing the upright vacuum category. Robotic and stick vacuums are expected to continue this trend through 2021, according to the new Electric Floor Care Home Trends Report from The NPD Group.”
“A recent study conducted by Ipsos on behalf of Mr. Clean reveals that the body responds to the act of cleaning the same way it reacts to watching race car driving, with a rush of adrenaline and improved mood.”
A new national survey released today reveals 20% of Americans only deep clean their homes every six months, if ever. One in three (30%) admit to not cleaning in areas out of arm’s reach (e.g. high ceilings, tops of kitchen cabinets) where unwanted dust and dander can settle and have an adverse effect the quality of the air inside a home. Additionally, a majority of those surveyed (54%) believe indoor air quality is about the same or better than outdoor air quality, failing to realize indoor air can contain more pollutants than outdoor air. In other words, our homes can be dirtier than we think.