Your client’s search marketing components need to be up-to-date, especially if their primary focus is generating calls from their ads. Do their current search efforts make the cut?
Tag: Click-to-Call Users
Click-to-call revenue is set to reach a global high of $13.7 billion within the next two years, are your clients’ mobile sites and mobile search ads ready to fulfill customers’ calling expectations?
Invoca’s 2016 Call Intelligence Index reveals the lines are blurring between online and offline channels, with digital marketing driving 92 percent of calls. The study of 58 million calls uncovers how and when consumers choose to call, underscoring offline interactions as a critical part of the omnichannel customer journey.