Tag: clothing shoppers

Women Are Flocking to Off-Price, Specialty Retailers for Jeans

“Women in the U.S. are making more room in their closets for jeans. A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, more than half of which were bought on sale, according to The NPD Group. The nearly 22 million unit increase compared to the prior year was the primary source of growth for the jeans category overall.”

Retailers Targeting Tax Service Clients Who Plan to Spend Refunds

“Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53%) are anticipating receiving the same, or more, money this year.”

Women’s Apparel Buyers: The Midi is Mod Again

Consumers turn to Google Search in the moments that matter when it comes to fashion, giving a glimpse into the latest up-and-coming trends for spring. By looking at search demand patterns, geographic data, and co-search behavior, Google researchers can see what trends are top of mind this season.