“The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55% of consumers to choose shopping in-store rather than online, reports The NPD Group. When shopping for clothing in-store, 79% of adult consumers try on the items before buying, all or most of the time (42%) or some of the time (37%), according to NPD’s apparel industry research.”
Tag: clothing shoppers
“Total U.S. apparel spending will continue to dip in 2019, but a rebound will follow in 2021, according to The Future of Apparel, a new report from The NPD Group forecasting growth and declines across key apparel categories. Sweats, swimwear, sleepwear, and dresses are forecast to be the primary sources of industry growth over the next two years.”
Allied Market Research recently published a report, titled, “Smart Shoes Market by Product Type (Smart Walking Shoes, Smart Running Shoes and Smart Sports Shoes), End User (Men and Women), and Distribution Channel (Supermarket/Hypermarket, Specialty Store and Online Store): Global Opportunity Analysis and Industry Forecast, 2019–2026.” According to the report, the global smart shoe market was pegged at $115.3 million in 2018 and is anticipated to garner $223.4 million by 2026, registering a CAGR of 9.1% from 2019 to 2026.
“Women in the U.S. are making more room in their closets for jeans. A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, more than half of which were bought on sale, according to The NPD Group. The nearly 22 million unit increase compared to the prior year was the primary source of growth for the jeans category overall.”
“Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53%) are anticipating receiving the same, or more, money this year.”
Consumers turn to Google Search in the moments that matter when it comes to fashion, giving a glimpse into the latest up-and-coming trends for spring. By looking at search demand patterns, geographic data, and co-search behavior, Google researchers can see what trends are top of mind this season.