Be careful what you wish for. That line could be the motto for many senior marketers who embraced digital advertising market.
Is the obsession with big data over yet? Who can blame your clients for asking themselves that question
Marketers are realizing they can leverage the power of the web by listing their wares on online marketplaces. But, selling on an online marketplace introduces unique branding and advertising challenges.
The Ad-ology Insights May 2010 video briefing includes the Mirren New Business Conference wrap-up, data from the CMO Council State of Marketing report and Industry Marketing Insights on landscaping & lawn services.
At first glance, one of the CMO Council's Marketing Outlook questions appears to deliver "Bad News" for a lot of hard working Ad Agencies. "What agency changes do you plan to make in 2009?"
Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, reports the Chief Marketing Officer (CMO) Council in its annual Marketing Outlook study. Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share.