"Beyond the buzz created around the early release of Starbuck’s Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. American’s consumption habits are shifting across the beverage industry, and consumers are increasingly seeking their next caffeine fix from chilled, on-the-go coffee options over energy drinks and carbonated soft drinks."
Tag: coffee shop customers
"Customers are paying to trade places with the barista. Latte classes are the hottest thing to come from the coffee bar. Many artisanal coffee operations have gone from being coffee shops to full-fledged coffee educators. Upscale coffee shops are opening their barista training up to the general public