Some fans will spend hundreds to thousands of dollars on college football activities this season, from hosting game-day parties to attending the big games. According to a SunTrust survey conducted by Harris Poll, 72% of self-proclaimed college football fans are willing to give up something to save for tickets, lodging, tailgating, team merchandise and other activities.
Tag: college football
There are fewer must-see live TV events these days. But one programming topic, college sports, is set to grow. A recent Wall Street Journal article describes how the fiscal challenges at colleges and universities and the need for advertisers to reach engaged audiences are combining to create a great opportunity for TV media providers in college football.