Tag: college football

College Football Fans Poised to Pay Plenty to Enjoy the Game

Some fans will spend hundreds to thousands of dollars on college football activities this season, from hosting game-day parties to attending the big games. According to a SunTrust survey conducted by Harris Poll, 72% of self-proclaimed college football fans are willing to give up something to save for tickets, lodging, tailgating, team merchandise and other activities.

College Football TV Ad Market to Grow

There are fewer must-see live TV events these days. But one programming topic, college sports, is set to grow. A recent Wall Street Journal article describes how the fiscal challenges at colleges and universities and the need for advertisers to reach engaged audiences are combining to create a great opportunity for TV media providers in college football.