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"It's hard to believe, but your munchkin is all grown up and heading off to college in a few short weeks. That means there's lots of packing to do. If your child's list is long, she's not alone: Consumers planned to spend an eye-popping $55 billion on back-to-college gear in 2018, according to market research firm Mintel."
Tag: college students
Retailers to Tout These Hot Back-to-School Items
"The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to the annual survey by the National Retail Federation and Prosper Insights and Analytics. Total spending for K‑12 schools and college combined was projected to reach $82.8 billion in 2018."
Credit Card Companies Promote Features to Help College Grads Establish Good Credit
"Just got your degree? Congratulations! Now’s the time to follow that smart move with another and take a few minutes to learn how to build a good credit profile, says Consumer Reports."
Colleges Targeting more Students from Lower-Income Families
"The overall number of undergraduates at U.S. colleges and universities has increased dramatically over the past 20 years, with growth fueled almost exclusively by an influx of students from low-income families and students of color, reports Pew Research Center."
Nonprofit Organizations to Focus on Homeless, Hungry College Students
More than a third of college students don't always have enough to eat and they lack stable housing, according to a survey published recently by researchers at Temple University and the Wisconsin HOPE Lab.
81% of College Students Use Mobile Tech to Study
New McGraw-Hill Education research finds that more than 80% of college students use mobile technology to study. The company's second annual report on digital study trends in higher education finds that college students' use of mobile for studying has jumped 40% since 2013.
39% of College Students Like Internet Advertising
An October 2014 Student Monitor survey asked for studentsÛª preferences in the media through which they learn about products and services. Internet ads got more mentions than TV ads, but not by a wide margin. The real winner was good, old-fashioned word-of-mouth, with 48% of students prefering it.
Multiscreen Media Campaigns are Key to Reaching College Students
College students continue to adopt the use of new tech gadgets at an astounding rate. Despite owning an average of 6.9 devices, today’s students still spend plenty of time watching TV. Crux Research’s College Explorer survey finds that second-screening on social media may not be as important to marketers as a good mobile presence when they are courting students.
Best of 2012: U.S. College Students Wield $417B in Spending Power
The more than 20 million U.S. college students wield $417 billion in spending power, according to re:fuel’s College Explorer survey. The student’s and/or family’s contribution to the cost of his/her education has dropped 14% over the last 10 years, while the proportion of total funds from scholarships, financial aid, and loans has risen 15%. Nearly
Students Increase Discretionary Spending 260% First Year of College
According to new research, entering college is a key inflection point in establishing buying behavior, brand preferences and influence over family purchases. Today's college students are savvy consumers who make and influence spending decisions every day. Marketers engaging this important group of consumers have a great opportunity not only to increase sales today but also to create brand loyalty for years to come.
Impressionable College Students Shape Culinary Trends of Tomorrow
Thanks to innovative campus foodservice, adventurous global cuisine restaurants and the influence of new acquaintances, impressionable college students develop new eating habits and expectations that will impact the food industry for decades to come. "Just as minds expand in the classroom, palates expand in college and are forever altered. The food industry will need to respond to these adventurous consumers as they leave campus and start earning their own paychecks, says Kimberly Egan, CEO of CCD Innovation."
More Relevant Ads to Roll out to College Students
Marketers know the future rides on them: College students. This year, 11.6 million college students are smartphone users and that number will jump significantly over the next 4 years. College students know what they like in mobile ads and smart marketers will be delivering the preferred formats to this influential group.
