“It’s hard to believe, but your munchkin is all grown up and heading off to college in a few short weeks. That means there’s lots of packing to do. If your child’s list is long, she’s not alone: Consumers planned to spend an eye-popping $55 billion on back-to-college gear in 2018, according to market research firm Mintel.”
Tag: college
Colleges Targeting more Students from Lower-Income Families
“The overall number of undergraduates at U.S. colleges and universities has increased dramatically over the past 20 years, with growth fueled almost exclusively by an influx of students from low-income families and students of color, reports Pew Research Center.”
Financial Institutions Can Target College Tuition Payers With Loan Packages
According to the 2018 Allianz Tuition Insurance College Confidence Index, roughly 40% of families find the Free Application for Federal Student Aid (FAFSA) challenging to complete; a troubling statistic considering the growing number of families saving nothing for college. The index reveals a growing “college savings gap,” as even parents who have saved have only about a third of what they think a four-year degree will cost. Both groups expect to tap outside sources (including those accessible after filing the FAFSA) to cover 40% of the balance, a significant increase from 2017.
Manage Smarter 36: Managing with Ethics and Integrity
Donald Lee Sheppard is a highly sought-after speaker and the author of “The Dividends of Decency” and Principal at SHEPPARD. He coaches corporate leaders and students on the importance of values-based leadership, employing “Win-Win-Win” models of business and is an expert in ethics and integrity. In episode 36, we discuss: the definition of “Leadership Malpractice” with examples drawn from recent developments in college athletics, how to breathe life into your existing “Code of Ethics” for daily execution and how to recognize good ethics and integrity in job candidates.
Students Grades 7 and Up View Paper as a Critical Part of Their School Supplies
Paper is the preferred learning tool in today’s fast-paced, highly competitive classrooms, according to students, teachers and parents surveyed for the recently released Paper and Productive Learning: The Fourth Annual Back-to-School Report from the Paper and Packaging Board (P+PB). The report, which examines paper’s enduring and vital role in productive learning, found that 94% of college students and 89% of students in grades 7-12 say paper is essential to helping them achieve their academic goals.
Here’s How Female Voter Segments React to Your Clients’ Ads
Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?
University of Virginia Wins AdMall “Best Use of Marketing Research” Award at National Student Ad Competition: National competition gives “real world” experience to collegiate advertising majors
The winning details can all be found in the hard data! That’s why it’s a big win for the University of Oregon team, winners of the National Student Advertising Competition (NSAC). The team earned the AdMall Best Use of Marketing Research Award during this year’s American Advertising Federation (AAF) national conference, held June 10-13 in Las Vegas at Caesar’s Palace. Oregon bested more than 140 participating teams.
Families Adjust to Post-Recession Reality to Pay for College
Families have adjusted to a new post-recession reality to pay for college. Parents’ spending has declined to $5,727 from $8,752 in 2010, however, belief in the value of college is unwavering. In 2013, 85% of parents strongly agreed that college was an investment in their child’s future, the highest in the six years since the Sallie Mae & Ipsos study began.
Parents, College Students to Spend More Than $1K on Back-to-College
Parents sending their kids to college expect to shell out an average of $907 on back-to-college items, and nearly two in five (37%) parents expect to spend more than $1,000, according to a recent survey. Students are expected to spend an additional 50%, or $453, on back-to-college expenses. Parents and students alike will largely head online seeking a combination of the best deals, selection and convenience.
