“Year-to-date U.S. Prestige Beauty fragrance sales have experienced a 5% increase compared to the same period a year ago, driven by strong growth in men’s fragrance sales (+6%), according to research from The NPD Group.”
The 2014 Men’s FragranceTrack Report from NPD shows 80% of men use scented products. Those who use cologne are also likely to use scented body products. Men have grown comfortable buying these products for themselves and are open to new fragrances. Their purchase decisions are influenced by a number of factors including price and the preferences of their romantic partners for a specific scent.
Sales of U.S. prestige men’s fragrance increased 6%, to $953 million, from May 2012 – April 2013, compared to the same time period last year. A new study by The NPD Group indicates that 63% of adult males ages 18-64 wear fragrance at least occasionally, with 23% indicating they use it all of the time, and 40% of men who wear a scent have just one bottle at home that they use.