Sometimes a marketing campaign’s success isn’t just centered around how to get a customer to buy a new car. In the case of Mercedes Lucero, a Client Development Strategic Specialist for Comcast Spotlight, her campaign was designed to literally save lives.
Hi. I'm Doug Lessells. On Behalf of everyone at SalesFuel, we welcome you to this month's featured sell smarter award — where we honor excellence in media sales.
A local mom-and-pop sewing machine sales and instruction shop was struggling to gain a foothold in the local community after moving 45 minutes away from its previous location. So, when Tara Lopez, an Account Executive from Comcast Spotlight, came calling, it was at just the right time.
A small-town car dealership in Indiana was already in trouble when it changed ownership this past spring. The previous owners had left the company in shambles, having lost credibility with customers and having built a negative reputation in the community.