Tag: comfort

Women Care More about a Bra’s Comfort than Looks

"Comfort and support continue to be the top influencers when women in the U.S. are choosing which bras to purchase for themselves, according to The Bra Evolution, a new report from The NPD Group. The perception that a bra ‘is sexy’ is much less important, ranking eighth on the list of purchase influencers."

Retailers to Promote the Comfort of Their Clothes

"Total U.S. apparel spending will continue to dip in 2019, but a rebound will follow in 2021, according to The Future of Apparel, a new report from The NPD Group forecasting growth and declines across key apparel categories. Sweats, swimwear, sleepwear, and dresses are forecast to be the primary sources of industry growth over the next two years."

How to Increase Client Loyalty Through Empowerment

Everyone focuses on making customers feel happy and appreciated. But do you make your clients feel empowered? Empowered clients are comfortable clients, and comfort leads to loyalty.

How to Build a Client's Trust Using Two Simple Methods

You’d rather buy just about anything from a friend rather than a stranger, right? Here are a few tips for how to achieve that kind of trusting business relationship with your clients.