Tag: computers

Cybersecurity Experts Can Sell Solutions to Employees Working from Home

As work-life and technology continue to evolve, a growing number of small business owners find themselves adopting remote work policies or "WFH" perks. However, their employees, who use company platforms and networks in popular locations such as coffee shops and airports, are more susceptible to the risk of an online attack.

Younger Consumers Pay Premium Prices for Headphones

"According to NPD’s Checkout E‑commerce data, online technology spending in the U.S. increased 10% in the 12 months ending March 2019 compared to year ago. But while consumers are increasingly shopping online, consumers aged 18–34, 35–54, and 55+ are prioritizing their spend across major technology categories differently."

Dell’s Rebranding Campaign Signals New Competition for PC Superiority

Years ago, Dell made a name for itself by using a tagline that went along the lines of something like “Dude, you’re getting a Dell.” The company went on to become number 3 in the world of personal computer sales. But rapidly changing technology and increased competition have pressured Dell. To reposition itself, the company has started a new marketing campaign this fall. It will spend ‘hundreds of millions’ of dollars to familiarize consumers with its product line and its new tagline “You can tell it’s Dell.”

Desktop Sales Explode in the New Decade with Double-Digit Growth

Desktop sales in February increased 30% in units and 33% in dollars year-over-year, according to new data from The NPD Group. In fact, February marks the third time in the last four months that desktop revenue grew faster than notebooks, and the fifth consecutive month of desktop revenue and unit increases. Average selling prices climbed almost 3% versus February 2009 to $670 and were far above the notebook/netbook ASP of $602. "Desktops have been the surprise consumer technology growth category of 2010," said Stephen Baker, vice president of industry analysis, NPD. "Desktop growth has come from both PCs and Macs.

Consumers Eager for More Innovative Packaged Goods

Consumers are eager for innovation when it comes to packaged goods, household and personal products, per a new study from Ipsos Marketing, Consumer Goods.

C. Lee Smith July 28, 2009 Newsroom Tags:

Computer Buyers: 80% Say Brand Name Important; Web sites and Product Reviews Influence Purchase

Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. The survey also found that online media increasingly influences buyers. A majority of respondents said they were influenced