Tag: connected TV

Ask 3 Questions to Master Video Ad Effectiveness

If your clients want to run online video ads, they have a lot of choices. Which platforms they should use depend on a few things, reports Pixability.

Digital vs. Traditional TV Advertising: What You Need to Know

From 2010 through May 2018, the number of homes that are using digital devices to watch TV content has risen by 48% to 16 million, according to The Nielsen Local Watch Report. Consumers in these households use devices such as tablets, smartphones and smart TVs as their primary methods of viewing, rather than traditional TVs with a cable or satellite subscription.

Marketers to Revise Creative Strategies for Connected TV

With consumers spending more time in the connected TV universe, should advertisers be adjusting their strategy? YuMe, along with Frank N. Magid Associates and Razorfish conducted focus group research to answer this question. The researchers determined that simple and relevant interaction, along with animation, may be the best way to market to connected TV viewers.

Connected TV Video Game Industry Set to Grow

Spending on video games has been lackluster since the start of 2012. Sales of physical software and hardware have both dropped and some analysts attribute this decrease to a lack of must-have new titles being released. But in one sector, digital, consumers are still buying.