Approximately 18 million U.S. consumers returned a consumer electronics product in the past year, according to a new study from The NPD Group. Almost half of those who brought back a CE item said something could have been done to prevent the return. Among the top three preventative measures: a service plan or warranty, better after-purchase support from the retailer, and more explanation from an in-store sales person.
Tag: consumer electronics
It should come as no surprise to marketers of electronic products. Consumers shopping for these products are a digitally-savvy bunch. To increase the chances of making a sale, marketers need to be targeting shoppers on the web via all the digital formats available to them.
The tablet market is poised to accommodate new form factors and accessory options that will bring these devices closer to the capabilities of notebooks, according to a new report from The NPD Group. As tablets expand from content consumption to content creation, consumers are seeking a broader array of input options and screen sizes. Among consumers who are looking to purchase a new tablet, screen size and keyboards are important characteristics for these future purchases.
U.S. sales of stereo headphones priced above $100 more than doubled in 2011, according to The NPD Group. While models under $100 make up the majority of headphone sales, models priced above $100 have doubled their unit share to 6%, and now account for more than $342 million in sales through November of 2011. Products emphasizing brand, sound quality, and celebrity endorsements have driven much of this growth.
According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV. In addition, 21% of all households purchased a new TV set in the past 12 months, and 19% of all households plan to purchase a new TV set in the next 12 month.
Today's students are truly carrying a digital backpack, as college students own a wide range of digital devices compared with the overall adult population. The vast majority of undergrads possess a laptop and an iPod or MP3 player. In fact, nearly a quarter (27%) of students surveyed listing their laptop as the most important item in their bag — almost three times the number of students who chose textbooks (10%), according to new research from CourseSmart and Wakefield Research.
New data from GfK MRI reveal that women are 52% more likely than men to own an eReader and men are 24% more likely than women to own a Tablet. Drilling down to the brand level, women are 63% more likely than men to own an Amazon Kindle and twice as likely to own a Barnes & Noble Nook. Men, on the other hand, are 16% more likely to own an Apple iPad. Evidence suggests that men's affinity for Tablets may be a reflection of the way they view ownership of technological gadgets with respect to their peers.
According to a new report by The NPD Group, kids' inclination to use consumer electronics devices, and their desire for the content they can access using them, helps to drive the household purchasing of these products. When looking at devices purchased in the past year, there are signs that many were purchased specifically so that kids could use them. Pricing is the most important driver when it comes to choosing a retailer for CE device purchases made at both a physical store or online, but pricing was notably more important for online purchases.
The digital age is affecting more than how America communicates, it is also shaping parent-child relationships in striking new ways. Barna Group recently completed a study about the influence of technology in families and discovered parents are just as dependent on technology as their tween and teens. While many assume that families are fed up with technology, by nearly a two-to-one ratio parents think of technology like computers, cell phones and video game systems as making their family life better rather than worse (32% to 18%).
According to a new survey from ABI Research, some 24% of the respondents indicated that their highest-priority purchases over the next six months would likely be of HDTVs (24%) and Blu-ray players (17%). About 60% of the households surveyed said they already have one HDTV. Prices for HDTVs have fallen quite a bit, and many households are now replacing their second- and third-string televisions. In terms of "critical/very important" factors in planned purchases, price was either the most cited or second-most for most devices.
According to a recent report by the Pew Research Center, younger adults are leading the way in increased mobility, preferring laptops to desktops and using their cell phones for a variety of functions, including internet, email, music, games, and video. Cell phones are by far the most popular device among American adults, with 85% of adults owning cell phones, and 90% of all adults live in a household with at least one working cell phone. Though cell phones are now ubiquitous in American homes, the level of engagement with the phones does vary widely between generations. Almost half of adults own an iPod or other mp3 player, and 42% percent of all adults age 18 and older own a game console. However, Millennials are by far the most likely group not only to own most of the devices studied, but also to take advantage of a wider range of functions.
Many Consumers with Wireless Printers Not Taking Advantage of Increased Access to Print from Multiple Devices
More than half of all printers sold at U.S. retail are wireless-capable, but nearly three-quarters of consumers who have access to those printers aren't taking advantage of the increased access to print from multiple devices according to the new Wireless Printing Study, from The NPD Group. However, one group that seems to want to embrace the ability to print wirelessly is 18–34 year olds. More than half of the younger demographic set up their printer to connect to multiple devices, but for younger consumers the wireless printing experience is incomplete without the printer enabling more access to mobile devices and digital cameras. "Clearly the ability to print wirelessly from mobile phones and digital cameras exists, but today's wireless printers focus on the PC and miss opportunities to help create a more complete wireless printing ecosystem for consumers," said Stephen Baker, vice president of industry analysis.