Tag: consumer electronics

HD Video Helps Spur Imaging Sales in an Overall Flat Consumer Technology Market.

The U.S. imaging market is growing despite the overall consumer technology market showing flat revenue, as high-definition video is quickly becoming an integral part of camera functionality, according to The NPD Group's Retail Tracking Service. In August 2010, 43% of all point-and-shoot camera units sold and 65% of all detachable lens units sold had HD video capabilities. Among recent digital camera buyers surveyed for NPD's annual Recent Digital Camera Buyer Behavior Study, 35% reported that their digital camera had become their sole video capture device.

Parents Have Decisive Viewpoints on the Best Ages to First Purchase a Technology Device

Four in 10 moms (40%) say it was their decision to purchase their child's cell phone, yet it's important technology-marketers target both parent and child, says Ipsos OTX Media CT’s Donna Sabino. Parents tend to have decisive viewpoints on the best ages to first purchase a technology device, according to electronics review website Retrevo. For instance, parents are more accepting that kids get their own computers before they get their own TVs. Although Ipsos research finds kids are increasingly receiving their first cellphone at age eight, six in 10 parents (61%) feel their child should first receive a cellphone as a teen. Three in 10 (28%) feel the tween years are the perfect time for their first cellphone.

Device Owners Embracing Entertainment, Simplicity

The landscape of consumer technology in the U.S. has shifted toward products that offer richer entertainment experiences and simplicity, according to a new study by The NPD Group. E‑readers, such as the Amazon Kindle and Sony Reader, one of the high points of the 2009 holiday are increasing in penetration and are now in 5% of U.S. households. "Consumers are flocking to products that offer slim profiles and access to digital content," said Ross Rubin, executive director of industry analysis at NPD. "Devices such as Blu-ray players, netbooks, and e‑readers are being used to enable rich, connected experiences." Portable navigation devices have found their way into nearly 40% of U.S, households up from 30% in 2009.

As Economy Improves, Consumer Demand for HDTVs Increases

As the economy continues to improve, consumer demand for HDTVs continues to increase. Two-thirds of U.S. households now own a high-definition television, and more Americans plan to buy one in the coming months as the economy begins to recover, according to a report from the Consumer Electronics Association (CEA). Consumers are also buying HDTVs as secondary sets. The average household now has 1.8 high-definition televisions, up from 1.5% in 2009. Nearly a quarter of Americans (23%) plan to buy an HDTV in the next 12 months.

Apple Owners Nearly 40% More Interested in the iPad than Non-Apple Owners

According to a new report by The NPD Group, Apple owners, (82%), consumers with $100,000 or greater income (80%), and 18–34 year olds (78%) are the demographic groups with the most interest in buying an iPad. One of the main reasons Apple owners are interested in the iPad is because it's an Apple product. Thirty-seven percent cited "liking the Apple brand" as a top reason for their interest in the iPad. That tied with "multi-touch screen", which was also the number one reason driving interest among 18–34 year olds. The 18–34 year old consumer is also the most likely to play music and access the internet on the iPad.

One-in-Four Consumers Plan to Purchase New TV in Next Six Months as Prices Continue to Fall

Screen size and a better picture are the two most important things for prospective TV buyers, according to the new study, "2009 TV Inventory Study," conducted by The NPD Group. One-in-four consumers say they'll most likely be making a new TV purchase in the next six months. Screen size continues to be a strong driver for consumers, which is good news in this price- conscious environment. With average prices falling dramatically over the past year, consumers can now get more for even less without having to sacrifice the features they want.

Co-Marketing Furniture and Consumer Electronics is a Growing Trend

Given the slowdown in consumer spending on furniture and home electronics, it’s no surprise that marketers are looking for new strategies to grow sales. An article posted in Twice last month summarized the historical tendencies of department stores and furniture stores to cross-merchandise furniture and TVs, one of the earliest pieces of consumer electronics. But the specialty retailing trends of the last decade led consumers to purchase electronics in one type of store and home furnishings in another. All that seems to be changing.

Better Tech Support Could Help Decrease Electronics Returns by Nearly 70%

Frustration from getting an electronics device to work caused 13% of consumers to return that item, according to a new report, Technical Services Support, from leading market research company The NPD Group. However, 68% of those consumers said if the retailer offered appropriate tech support they wouldn't have returned the product.

Consumer Electronics Remain Popular

Whether it's a video game system or a new mobile phone, shoppers continue to open their wallets for consumer electronics purchases. True, the annual study by the Consumer Electronics Association (CEA) recorded a decrease in average spending of 12.5% or $176 per household during the past year, but this expense item still accounted for $1,229 in the average budget. When considered as part of the average household budget in 2006, consumer electronics comprised about 2.5% of spending.

Computer Buyers: 80% Say Brand Name Important; Web sites and Product Reviews Influence Purchase

Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. The survey also found that online media increasingly influences buyers. A majority of respondents said they were influenced

Survey: 75% of TV, Home Theater Buyers Consider Product Reviews, Online Comments Before Purchase

Westerville, OH, November 13, 2008 – Three-quarters of recent television, audio, and home theater equipment purchasers ranked online product reviews and comments from other shoppers as having some or significant influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Consumers were also influenced by information from blogs,

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