You shouldn’t need loyalty programs to get repeat customers. Loyalty is something you must earn, writes Adrian Swinscoe in a CustomerThink article. Swinscoe says there are three keys to loyalty.
Tag: consumer loyalty
In 2013, for the first time in five years, the percentage of consumers who shopped for insurance in the past year dipped below 50%, according to a new survey from comScore. In addition, respondents were increasingly more open to the idea of purchasing policies online than they were in 2011 and 2012, up three percent and one percent, respectively.