Tag: consumer reviews

How Reviews Create Devoted Customers

84% of consumers say online reviews are as trustworthy as personal recommendations, according to a recent study by Visual Objects. So, why are only 32% of companies utilizing reviews and case studies in their inbound marketing?

Consumer Reviews to Become New Marketing Tool

As consumers decide which products and services to purchase, they consider several information sources including advertising, opinions of others and celebrity endorsements. For the consumer electronics (CE) category, an increasing number of shoppers are paying attention to peer reviews. Marketers must learn how to harness this information to improve their brand’s position.

Customer Reviews Continue to Gain Importance for Online Retailers

Online retailers are beginning to understand the importance of consumer reviews. Allowing shoppers to add their own reviews of products is a growing trend and one that will likely continue to be pervasive. According to a recent Nielsen study, 70% of shoppers said they trust consumer opinions posted on retail web sites. In order to motivate shoppers to contribute reviews, some retailers are experimenting with rewarding contributors with small incentives, such as sneak peeks or advance notices. Other retailers are incorporating social media such as Facebook or Twitter, allowing consumes to shift from casual user to active contributors.