84% of consumers say online reviews are as trustworthy as personal recommendations, according to a recent study by Visual Objects. So, why are only 32% of companies utilizing reviews and case studies in their inbound marketing?
Tag: consumer reviews
Online retailers are beginning to understand the importance of consumer reviews. Allowing shoppers to add their own reviews of products is a growing trend and one that will likely continue to be pervasive. According to a recent Nielsen study, 70% of shoppers said they trust consumer opinions posted on retail web sites. In order to motivate shoppers to contribute reviews, some retailers are experimenting with rewarding contributors with small incentives, such as sneak peeks or advance notices. Other retailers are incorporating social media such as Facebook or Twitter, allowing consumes to shift from casual user to active contributors.