Are you still having trouble convincing your B2B clients that they need to develop thought-leadership content? They may be hesitating because they don’t understand the kind of impact this content can have on their bottom line. Here is some data to help you change their minds.
Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.
Over half of businesses, 53%, use content marketing and nearly the same number update their content daily.
A new Manifest survey finds 91% of SMBs regularly update their websites, and they’re looking for outside help with this task.
In this age of video ads and podcast marketing, should your clients bother to create content that targets readers? Claire Wilson, writing for Marketingprofs.com, says yes. Here are tips you can use if you’re writing content for clients.
B2B professionals are under increasing pressure to optimize profits with fewer resources. When they venture in the marketplace to acquire new products and services, sellers must be ready for them. These prospects have limited time to spend on the research and decision-making process. The results of Pardot’s State of Demand Generation report suggest that one way to make a quick connection with a prospect is to offer up content designed for the exact stage in their buying process.
As consumers pull back from their email subscriptions to their favorite brands, marketers should be taking a look at what they can do to improve campaign strategies. Crisp subject lines, contact frequency, and content optimization all matter. Some analysts are suggesting that marketers spend more time on these details and less on the mobile versus desktop format issue in order to improve the email campaign effectiveness.
In the early days of the transition from traditional to digital content, providers made a significant amount of information available to consumers for free. The logic behind the decision was all about an ad-supported delivery model. Other producers aimed to hook the audience on limited free content and then encouraged users to update to a paid subscription. According to new PQ Media data, consumers are growing accustomed to the idea of paying for their online content and the devices that allow them to access the information, a trend that bodes well for producers, media sellers, and marketers.