Nobody can blame retailers for asking if it’s over yet. I’m talking about the huge wave of store closings that have swept the U.S. in the past few years.
What’s the easiest method to earning continuous money? Customer loyalty. Everyone has a lot of advice to give on the subject. But how often have you tested out those methods to no avail? Here are a few methods backed by research.
A new report from Mintel confirms the importance of convenience, particularly to the out-to-eat crowd, especially those under age 34. Over half of younger adults rank a restaurant’s proximity to their workplace as very important/important when selecting where to dine (62% of 25-34s and 55% of 18-24s, versus 41% of all respondents). The ability to order online ahead of time is also essential to young, time-strapped consumers (31% of 25-34s and 24% of 18-24s, versus 19% overall). The younger demographics also rank extended hours (i.e. late-night) and speed of service highly in their restaurant selection processes. In addition, a new NPD report finds that 72 million adult consumers-nearly one in three adults-are “Convenience Consumers,” but their needs are varied depending on their life stage and other characteristics.