AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.
Tag: Country music lovers
"In the auto marketing space, the rugged pickup often takes on the role of a grown man's toy. Ads typically show male drivers hauling heavy loads or tackling uneven terrain in the wilderness while a deep-voiced narrator touts the pickups' towing capacity and toughness. But Fiat Chrysler's Ram truck brand has been breaking that marketing mold to seize what it sees as an opening among female pickup buyers. And it's using the country music scene as the backdrop," Vince Bond Jr. reports.
Country music is growing in mainstream popularity, which is why country music lovers should be on any advertiserÛªs radar. ÛÏRight now, country is front and center in pop culture — from Û÷NashvilleÛª the series to Blake Shelton on Û÷The Voice,Ûª Tim McGraw performing at the Oscars and so much more."