Valassis released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 U.S. consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store for traditional consumer packaged goods categories.
Tag: coupon users
Mothers are active seekers of coupons and other money-saving offers, and use multiple channels to access coupons. Many use smartphones to access coupons, compare prices and compose shopping lists that immunize them from pricey impulse purchases. And while mothers are often indifferent to the boasts of a brand or store, they do welcome—and seek—marketers’ offers of money-saving deals, particularly on social media.